Reach Out Now to Secure Donors for the Future

“They lived through Columbine, the tsunami, 9/11. They care; they just have a [different] way they do it,” she says, explaining by way of an example that younger donors used social-networking site Facebook Causes to contribute to recent disasters.

“The power of their $5 or $1 [gifts] generated millions of dollars,” Goldseker says. “It’s different than a major gift.”