Reach Out Now to Secure Donors for the Future

2. Young people don’t want to just write checks. Generations X and Y aren’t ready to hand out their cash without knowing exactly what an organization does, how it does it and how their money will be put to use.

“Get them involved, and let them see and fully understand the impact of their contributions,” he says. “They’ve grown up in the information age and have a great mistrust of institutions. Let them get to know you.”