Reach Out Now to Secure Donors for the Future

3. Be genuine. “Authenticity counts with this generation,” Solomon says. “We call it ‘the comb over’ when an organization tries to make itself look younger or hipper without really doing anything else. It’s got to be authentic.”

4. Ask them how they want to be involved. Solomon says organizations should find out what types of projects younger folks are interested in. “So many organizations don’t do that,” he says.