An Interview With Earl Martin Phalen, CEO, Reach Out and Read

In terms of redirecting our fundraising efforts, I would like to see Reach Out and Read work to build infrastructure. Historically, the bulk of our fundraising efforts have been primarily driven toward money to buy books, and along the way we never built the infrastructure necessary to sustain the program’s growth. Now, because we have achieved scale, we can place a greater emphasis on building support within the program and creating much more sustainable growth in the future.