An Interview With Earl Martin Phalen, CEO, Reach Out and Read

FS: What advice would you give to organizations similar to yours, in size and annual operating budget?
EP: I would urge organizations similar to Reach Out and Read to continue traditional fundraising methods, such as cultivating individual donor bases and expanding corporate and foundation grants, but to simultaneously look for a scalable, sustainable business model. Look at how comparable organizations operate, and identify how you can create the business model that works for your organization. Think boldly. Fundraise for where you want to be in the future rather than where you currently stand. In light of the economy, think optimistically; people are still winning and giving big.