An Interview With Earl Martin Phalen, CEO, Reach Out and Read

Since its small start 21 years ago at Boston Medical Center, ROR has grown to 4,654 sites in 50 states in 2010. Now, with 42 employees and a more than $13 million annual operating budget, the nonprofit partners nationwide with “doctors, nurse practitioners and other medical professionals [to] incorporate Reach Out and Read’s evidence-based model into regular pediatric checkups, by advising parents about the importance of reading aloud and giving developmentally appropriate books to children.”