An Interview With Earl Martin Phalen, CEO, Reach Out and Read

Additionally, a collection of 14 research studies provide an evidence base for our model and accountability for the program. In 1998, the American Academy of Pediatrics officially endorsed Reach Out and Read’s proven model of early literacy promotion.

FS: How do you fund your mission?
EP: A number of different sources fund Reach Out and Read. Fifty percent of our operating revenue comes from federal and state grants, 25 percent comes from generous, in-kind book sponsors such as Scholastic Inc., and 15 percent comes from philanthropic foundations and corporations. The remaining funds are sourced from individual contributions, events and fiscal sponsorship.