An Interview With Earl Martin Phalen, CEO, Reach Out and Read

FS: What are the biggest challenges your organization faces as far as fundraising is concerned? How do you overcome them?
EP: As with many nonprofit organizations, there is always the challenge of funding organizations focusing on causes other than our own. Specific to Reach Out and Read, however, is the reality that too many people think investing in children and education means to invest only in children currently in school. Such an assumption could not be more false.