Reader Panel Poll

— Joan Woods
director of development,
Religious Coalition for Reproductive Choice

“Appeal/campaign integration is now our most critical challenge. Donors are demanding to be able to give by mail, by event, by Internet and by phone. They require all the options for their gift transactions. In addition, the majority of donors are asking for personalized URLs and personal Web sites to manage their gift designations. Donors now require more ease of giving and more control over designating a gift by the institution. General fund gifts are a thing of the past. A $50 donor is just as likely to designate where their money is to be specifically used as a $50,000 donor.”