"This article presents "brand building" as some kind of solo activity, which, as Richard points out, it is not. Your brand is what exists in the mind of your constituents — including your donors. It is, as Richard says, how your phone receptionist greets callers (or what music they hear when they are on hold), it is every interaction that anyone has with your organization, be it a vendor or a client or a donor. It is recommendations people make, etc. It is also about logos, taglines, etc. and making sure the organization's messaging is consistent.
Do You Have Answers to These Questions?
"This article presents "brand building" as some kind of solo activity, which, as Richard points out, it is not. Your brand is what exists in the mind of your constituents — including your donors. It is, as Richard says, how your phone receptionist greets callers (or what music they hear when they are on hold), it is every interaction that anyone has with your organization, be it a vendor or a client or a donor. It is recommendations people make, etc. It is also about logos, taglines, etc. and making sure the organization's messaging is consistent.