"But that ALL starts with strategic planning and development and what this article is talking about is poor marketing strategy development. If an organization and the so-called "brand experts" come up with a marketing strategy that ignores a major target or constituency, they are missing the mark so widely I would suggest they are not "brand experts" at all. This is marketing 101. The issue discussed in this article is about poor strategic planning, not "brand building" versus fundraising. But maybe that headline would not have garnered as much readership. — Lee Slaton Neel
Do You Have Answers to These Questions?
"But that ALL starts with strategic planning and development and what this article is talking about is poor marketing strategy development. If an organization and the so-called "brand experts" come up with a marketing strategy that ignores a major target or constituency, they are missing the mark so widely I would suggest they are not "brand experts" at all. This is marketing 101. The issue discussed in this article is about poor strategic planning, not "brand building" versus fundraising. But maybe that headline would not have garnered as much readership.
— Lee Slaton Neel