It’s Worth It. Really.

Speakers offered tons of tips on how to build better donor relationships. But underlying them all was the notion that relationships with donors are very much like those with friends, family members and spouses, etc. Neglect, arrogance, abuse and other negatives are just as damaging; respect, nurturing and communication are just as beneficial. As in the best interpersonal relationships, it pays to be honest, to be genuine, to be vulnerable, to be the best "you" you can possibly be and go from there.