It’s Worth It. Really.

And as with all relationships, it's not always easy. It takes time, it's a little scary — and it's inarguably worth it. But hey, if you aren't willing to go that route and prefer instead to busy yourself with raking in one-off gifts from folks who might or might not give again and who don't feel intimately connected to your organization and your cause (you know, the one-night stands of fundraising), don't sweat it. Really. There's another organization out there with a similar mission whose fundraising staff has a deeper dedication to engagement. They'll be more than happy to give your donors what they need and deserve. And won't that be special?