Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
"I already paid my dues. Why am I being asked for a donation?” For membership organizations, this can be a feared response from members. However, a well-crafted case for support and creative approaches to fundraising can help change your membership’s culture into one of philanthropy.
“Don’t make fundraising a surprise,” says Beth Brodovsky, president of Iris Creative Group, a consulting firm specializing in strategic membership communications. “Let members know up front that you’re a fundraising organization. Show pride in what you’re doing through member-funded programs.”
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