Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
The Junior League of Wilmington, a local women’s volunteer organization in Delaware with 400 members, also has had success with reconsidering its giving club levels.
“We were aiming too low with $500 as our highest recognition level,” President Susan Coulby says. “A past president approached us and said that if we created a $1,000 level she would double her gift to be the first name there.”
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