Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
The response was positive, and other members stretched their giving, as well.
Recognition can be a strong motivation, particularly within membership organizations in which members know each other.
“Competition isn’t necessarily a bad thing when it comes to generosity,” Coulby says.
Recognition for members donating at all levels is important, Staub emphasizes.
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