Real-World Fundraising Tactics for Membership Organizations

“Just last year we started recognizing all donors who have given 10 years or more, regardless of amount,” Staub says, adding that those donors receive a Thanksgiving card and a personal thank-you call from a board member. Subsequent giving is being tracked to determine the results.

Consider timing
The timing of fundraising solicitations in relation to dues collection is an important factor to consider to avoid donor fatigue or confusion. To help members differentiate between dues and fundraising appeals, Soroptimist collects dues in the summer when clubs are not as active, and the appeal process runs fall through spring. Plus, an option to donate with dues payment is offered to members. The Friends of the San Francisco Public Library has rolling membership renewal, and each member receives up to three reminders. Members also receive an end-of-year appeal and a special director’s appeal in June.