Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
Know your goals
Renewing existing members is fundamental to the success of membership organizations, but in order to thrive, membership organizations seek to add new members. The critical question to ask, Brodovsky advises, is to consider whether your goal is membership growth or revenue growth.
“Don’t bring in warm bodies,” she says. “Bring in the right members: Attract those who want to support everything you do.”
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