Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
Coulby seconds this recommendation, adding, “The organization needs to make giving easy and not be embarrassed to ask for donations.”
Sometimes the status quo is no longer working for an organization, or development staff is inspired by what another organization is doing. Instead of jumping in and changing a whole fundraising program, consider testing. Brodovsky recommends taking 10 percent to 15 percent of your organization’s list and trying one different element.
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