Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
“By testing on a small group you can make sure you can still keep the lights on if what you’re doing differently doesn’t work well,” she says.
What can you change that could have a potentially positive impact on your fundraising appeals? Try timing, frequency, design or your pitch.
“Just don’t try more than one change at a time, or you won’t know which one caused the change,” Brodovsky warns. “Sometimes the change can be negative, but at least you learned what isn’t the right approach for your organization.”
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