Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
However, if your test sample out-performs your control group, you may have hit on a change you can implement for all appeals and communications going forward.
While revenue from donations is always a source of additional income, consider looking at your membership dues.
“We hadn’t raised our basic membership fee of $35 in 10 years,” Staub explains. “We didn’t announce an increase to $40. We just did it, and so far there haven’t been complaints or greater attrition.”
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