Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
She recommends that membership organizations develop a strong case for support that can be used to guide communications.
“For many membership organizations, so much communication focuses on renewals, and solicitation is almost an afterthought,” she says. “Organizations need to communicate who they are and what their funding needs are.”
Related Content
Comments
