Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
Clearly, recruiting new members who understand that dues alone do not sustain membership organizations is imperative, but what do you do when existing members do not necessarily understand this? Educate. Soroptimist International of the Americas, a global women’s volunteer organization with 34,000 members in 20 countries, makes a strong case for fundraising.
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