Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
“Member dues pay for member services governance and the operating backbone of the organization so contributions can solely support programs and fundraising,” says Senior Director of Development Nancy Montvydas.
That said, a challenge for this global organization is countering the mind-set of donations staying locally in the more than 1,300 clubs versus benefiting the organization’s global programs. This is where consistent messaging plays an important role.
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