Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
Stay on target
To make sure your communications resonate with members, Brodovsky recommends borrowing from the corporate world and developing a persona to target messaging. A persona is a finely detailed description of whom you are talking to.
“Figure out your ideal fit of a member — age, other demographics, and details down to what magazines he or she reads,” Brodovsky recommends to better connect to members’ emotions and needs.
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