Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
“When being general with communications, organizations can end up connecting to no one,” she warns.
Soroptimist boasts an impressive member giving rate of 12 percent. Clear messaging through multiple channels reinforces the case for support. Members are solicited via direct mail, email and social media — although communication is not always about a direct ask.
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