Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
“Other communications are more about engagement, education and getting members involved,” Montvydas says.
Education is also key to Soroptimist’s giving program, and it begins at the top. A fundraising council of the board conducts regular town-hall calls with club presidents to explain how contributions are used. Club giving is an important source of revenue for the organization, with 80 percent of clubs making gifts.
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