Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
More giving = better benefits
For some membership organizations, dues and donations are really one and the same. The draw to give more is better benefits.
This is the case for the Friends of the San Francisco Public Library, which has 3,000 members. To help determine what membership benefits matter most, Executive Director Scott Staub recommends regular membership surveys.
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