Real-World Fundraising Tactics for Membership Organizations
It's a tough sell, but timing and the right approach can encourage members to give beyond their dues to help maintain a solid foundation.
“We survey members every two years to find out what benefits they like the most,” Staub says. “We were surprised to find out that the second most popular benefit was tickets to member previews for book sales.”
This information has helped inform the focus of membership appeals as well as timing.
Elite levels of membership and giving clubs can help members set their sights on higher donations. Staub recently introduced a leadership circle with recognition levels ranging from $1,500 to $25,000 — a significant increase from the prior high club level of $1,000.
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