Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
And none of it works. It can't, because they have the audience wrong. They might as well try to teach goldfish how to juggle as they try to coax non-donors into donating.
Non-donor fundraising produces record-breaking poor results. Jaw-droppers like 9 million impressions yielding one response. The kind of thing that stunts (or ends) careers.
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