Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
The opportunity
This is where those in-between people come in — those who have some characteristics of donors but haven't yet crossed the divide. The beautiful thing is this: Non-donors can turn into donors. It happens all the time. And you can help it happen — to the long-term good of you and your new donors.
Related Content
Comments
