Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
The most common way non-donors become donors is they mature into it. Somewhere between age 50 and 60, the magic happens, and they start new lives as donors.
Finding these people at the moment of transformation and being there to put their generosity to work can be your growth edge.
There are two main places and times to find them:
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