Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
● Around major news events. Things that capture of lot of media attention so they're top-of-mind for nearly everyone for a while can unleash an enormous amount of giving from non-donors. Things like natural disasters or the untimely death of a celebrity.
Many of the donations that come during such times are one-time acts. But some are the first gifts of a new lifetime of giving from newly minted donors. That gift is the key that unlocks the new behavior.
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