Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
Be nimble and ready when major news events that connect with your cause come up. That's how you motivate that first gift — and all the subsequent gifts from new donors.
● Proximity. The non-donors you're most likely to reach are those who are like your donors. They consume the same media as your donors. Buy similar products. Subscribe to the same publications. They even tend to live in the same ZIP codes.
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