Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
Wherever you're finding donors now, that's where to look for non-donors who are ready for the change.
Study your donors. Know their demographics and psychographics. Those soon-to-be donors are there, not someplace else.
Knowing the differences between those who give, those likely to give and those who don't makes you a truly savvy and successful fundraiser.
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