Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
Of course, there are also people who are somewhere in between, who mix the characteristics of donors and non-donors. We'll get to them later, because they matter a lot.
Here are some thumbnail sketches of the most committed donors and the most confirmed non-donors.
Donors
Donors tend to believe that change is possible, that they can make the world a better place. In fact, they believe in their own responsibility to have a positive impact.
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