Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
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Jeff Brooks
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The most important thing for us: Donors donate. They give regularly and to a variety of causes. They give because they want to, they know they should and because it feels good.
On the whole, donors welcome your fundraising. They see it as a chance to make a difference — to actualize who they are.
Non-donors
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Jeff Brooks
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