Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
Non-donors are less engaged in the world and their communities: far less likely to volunteer, belong to organizations, take part in events or interact positively with strangers.
Most of all, non-donors don't donate. Would you, if you saw the world the way they do?
They hate your fundraising. Because it is an indictment of the way they live. It forces them to come up with excuses for not giving — reasons they no doubt at least subconsciously recognize as bogus.
Related Content
Comments
