Stop Trying to Teach Goldfish to Juggle
An important reality check for fundraisers: Some people donate and others don't.
I realize I've made donors sound like idealized super-humans and non-donors sound like sorry, useless schlubs.
That's not my purpose. I've drawn the picture sharply to bring the difference into focus. Because when you understand this, it presents you with some good news, a danger to avoid and an opportunity to seize. Let's take a look at each of those …
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