Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.

By Terry Burton

Research shows that high-net-worth donors have come to expect greater levels of accountability, disclosure, and in-depth information about how programs and other initiatives operate.

They’ve been known to put on a hard hat and walk the grounds of new construction projects, roll up their sleeves and get involved because they have a vested interest in the success of the organization.