The Most Major of Major Gifts
Stewardship, the ongoing relationship between donors and the nonprofit entities they support, is the common ground found most often when you look behind why people make the financial commitments that they do.
Implied and pre-emptive stewardship can be seen as the collection of activities that a nonprofit delivers as part of its ongoing operations. Implied stewardship is those activities that aren’t directed at any one donor in particular — publishing an annual donor report on schedule and as promised, or inviting the community to an open house to see for themselves the facilities and talk to the people who deliver programs. It’s the set of actions of accountability pushed outward to the community that makes prospective donors trust the organization enough to believe it will do what it says it will with the funds given to it.
- Companies:
- People Magazine