Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.

By Terry Burton

Pre-emptive stewardship is more direct and customized to a prospective donor — someone who has been pre-qualified in the prospect-research process and is now considering a first gift.

Donors know what is going on in their communities — from their own personal experiences, their peers and neighbors, following the local news, and sometimes just walking among the goings-on at various events and happenings.