Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.

By Terry Burton

Corporate philanthropy
Transformational gifts aren’t just coming from wealthy individuals these days. Corporate America is taking note of what’s been going on in the nonprofit sector. Nurturing mutually beneficial corporate relationships is a stepping-stone to transformational gifts. Corporate philanthropy — and cultivating the relationships that drive it — is most often an extension of the marketing department.