The Most Major of Major Gifts
Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.
In 2006, for example, insurance provider Nationwide pledged $50 million to the Columbus Children’s Hospital’s expansion project. The hospital was renamed the Nationwide Children’s Hospital, and the Nationwide name is featured prominently on the main building, the hospital’s letterhead and its Web site.
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