Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.

By Terry Burton

The number of high-profile properties available for brand-name promotion is decreasing; that scarcity is an asset the nonprofit sector should treasure and not be in a hurry to give away at the first sign of a big check.

Transformational gifts will continue on. The mystery is we don’t know exactly when and where the next one will land and which nonprofit organization will be the joyous beneficiary. The question is, are you doing everything you possibly can to increase your chances of being that organization? FS