The Most Major of Major Gifts
Really big gifts can have a transformational effect on a nonprofit organization. Here … some ideas on how to cultivate them.
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Terry Burton
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Transformational gifts are fast becoming nonprofits’ equivalent of the Holy Grail. It seems as though not a week passes without news of another extraordinary gift delivered to the doorstep of one of America’s million-plus nonprofit organizations.
In decades past, such gifts most often were directed to a select few institutions of higher education. Harvard, Yale and Princeton, to name a few, were among the beneficiaries. The gifts went toward general college funds, building funds or just toward a university’s endowment.
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