Last Look: Rebecca Raible, director of development, Equal Justice USA

FS: How would you describe your fundraising philosophy?
RR: My fundraising philosophy is fourfold: 1) If you don't ask, you don't get. 2) Everyone can be taught to fundraise — this is not a mysterious skill. We all have the ability to talk about something we believe in and develop a connection with someone around that common passion. 3) Asking for money for a good cause should not be personal. You are asking on behalf of a good cause, therefore rejection is not personal and your own money issues and fears should not apply. 4) Fundraising is no different from any other kind of organizing. Whether asking for a financial gift or someone to call their legislator or host a public education event at their church, doesn't matter. They all start with developing meaningful relationships with people who care about the issue, and giving them an opportunity to do something that will move the campaign forward.