Last Look: Rebecca Raible, director of development, Equal Justice USA

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social media sites and online social networking?
RR: We are in the process of developing our social-media strategy. We are also renovating our Web site and getting a more sophisticated database to help us manage these new types of donors, which we will be attracting in the near future.