Last Look: Rebecca Raible, director of development, Equal Justice USA

FS: Can you describe a recent successful fundraising effort?
RR: We are currently working with our board and staff to help them become more comfortable with fundraising. We are working with them to make contact with our current donors as well as people they know. Our goal is for the board and staff to learn firsthand from the experience of reaching out to their friends and family and our closest donors that: 1) Once a relationship is established, the ask comes easier; and 2) Once people feel a real connection to the issue and the organization, they feel even better about their giving.