Recapping the 2025 Nonprofit Fundraisers Symposium

For the third year in a row, the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance co-presented the Nonprofit Fundraisers Symposium in Washington, D.C. NonProfit PRO was in attendance alongside seasoned nonprofit marketing and fundraising professionals.

This year, the symposium focused on enabling nonprofit professionals to unlock new possibilities, build partnerships with other nonprofit leaders and learn actionable insights and best practices that can help them attain sustainable growth.

To give you access to the latest tips for fundraising and marketing that we learned from the event, here’s our coverage of the event, hosted March 12-14.

3 Key Considerations for Cultivating Mid-Level Donors

Mid-level donors are critical pieces of nonprofits’ revenue puzzle. However, Matt Frattura, chief strategy officer at Moore, shared a startling statistic from a recent Moore survey: 40% of annual mid-level donors are downgrading to lower levels of giving.

During a session at the Nonprofit Fundraisers Symposium, Frattura; Alan Stininger, executive director of direct response marketing at Shriners Hospitals for Children; Ishmam Rahman, director of audience and donor strategy at International Rescue Committee; and Devi Vat Ho, senior manager for mid-level gifts at USA for UNHCR, The UN Refugee Agency, shared their experiences and insights on what can help your nonprofit cultivate and retain these crucial mid-level donors.

Beyond Channels: How Audience-Centric Fundraising Boosts Engagement and Results

For years, nonprofits have used donor-centric and community-centric strategies to elevate their fundraising efforts. Now, this has evolved into an audience-centered strategy.

In a session at the Nonprofit Fundraisers Symposium, Nosa Adetiba, deputy director for donor marketing and production at the ACLU, and Kim Goldsmith-N'Diaye, chief development officer at Orbis International, shared their insights on audience-centered fundraising to help nonprofits evaluate its utility for their organization and how to implement it.

How to Rebrand Your Nonprofit the Right Way to Elevate Your Fundraising Potential

A brand is more than just an organization’s logo and name. For nonprofits, a brand can bring in new supporters and pull together their community — if done correctly.

At the Nonprofit Fundraisers Symposium, Shawn Lyon, vice president of marketing strategy at Breakthrough T1D; Susan Carter, senior vice president of philanthropic engagement at Breakthrough T1D; Michael Ramsey, senior vice president and chief marketing officer at Scouting America; and Lauren Bauer, senior director of marketing and communications at Corus International; shared insights and tips they’ve learned through the rebranding process.

To make sure you don’t miss future nonprofit events, including NonProfit PRO’s own event, NonProfit POWER, check out upcoming must-attend nonprofit events happening this year.